Taxi&Limousine Commission
New York

The New York City Taxi and Limousine Commission (TLC), created in 1971, is the agency responsible for licensing and regulating the New York City’s iconic yellow taxi and other related vehicles.

Main conceptual inspiration board

The proposal is to create a unique language, a geometric abstaction from the own language afforded by the driver’s habitat: streets of New York. Symbols based on zebra crossings, signs, crossroads, etc. which when together create a modular structure suitable for every application.

What we have done

Concept
Visual Identity
Campaign
Iconography

@Bruce Mau Design, 2016

We worked on a new letter T based on the logotipe created by the great Wolff Olins studio.

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